Digital marketing is nothing but the integral part of advertising that make use of digital technologies like mobile phones, desktop computers and various other electronic media and platforms for marketing goods and services. It is also known as eMarketing. Digital marketing is emerging as the most preferred medium of advertisement over the other media of advertising.
The role of Internet Marketing is increasing day by day. Online marketing online has also developed considerably over the years. The web users are becoming quite familiar with the ads placed on search engines and follow the related links provided in the adverts. Such action results in the increasing number of clicks of the user and the resultant rise in sales. There are various types of internet marketing:
Affiliate Marketing: Affiliate marketing is one of the major forms of internet marketing. It is a pay-per-click program in which advertisers bid for leads and then offers them to pay per click on the related ads placed on the related websites. Affiliates are rewarded for every visitor, subscriber, customer and or sale that is generated by their relevant advertisements.
Video Ads: Video ads are also an important facet of internet marketing. They can be uploaded on the website, blogs or other platforms of the web. Video ads are similar to banner ads. However, they appear in the given area of the page, flash mode or other interactive modes. The purpose behind posting online video ads is to capture the attention of potential customers and persuade them to buy a product or service.
Email Marketing: Emails are one of the fastest and cheapest methods of reaching the market. In fact, the only cost incurred by the advertiser is for sending the emails. This form of internet marketing has gained huge popularity in recent times. An email ad may appear on various sites as part of a sponsored link campaign.
Digital Marketing: Digital marketing encompasses activities like online search engine marketing, Pay-Per-Click, display advertising and display marketing etc. Digital marketing also involves web marketing, where the internet marketing strategy is used to enhance the visibility of a website in the various search engines like Google, Yahoo and Bing. It is considered to be the best form of non-traditional marketing as it involves both online and offline methods.
The popularity and success of internet marketing campaigns have increased the demand for digital marketing services online. It is seen that there is an acute need for professionals who specialize in these marketing programs. The demand for such services is increasing because digital marketing campaigns are capable of influencing the purchasing decisions of clients more effectively. There is also a high scope for expanding the reach of a business through such services online.
Affiliate Marketing: The affiliate marketing system has become quite popular among small-scale enterprises as well as corporate organizations. The affiliate marketing system is a pay-per-click program based on the mutual relationship between the affiliate marketer and the merchant. The merchant offers the service of online advertisements through its own website or blogs, to the affiliates. The affiliates in turn, place the ads on their website or blogs and direct the users of such websites to the merchant website. The merchant pays the affiliate a commission for every visitor who is directed to his site through the links. Affiliate marketing is one of the most successful forms of internet marketing and there is a high demand for professionals who specialize in this field.
Email Marketing: Online email marketing is a great way to drive traffic to the advertiser’s website. This is a technique of sending targeted emails to a targeted audience at a prearranged time using highly sophisticated email distribution systems. These email marketing efforts can be customized according to the needs of the business. A good email marketer will always make use of the right techniques and tools such as subject lines, content etc.
Keyword Research: The keyword research is one of the most important aspects of internet marketing. A good internet marketing campaign will be useless if it does not incorporate an effective strategy to research keywords. The business can use paid advertising, search engine optimization (SEO), articles, blogs and press releases to get the desired results. These different tools work together to provide a well-planned and coordinated internet marketing campaign.
Affiliate Marketing: Online marketing can also be achieved through the various affiliate channels. This includes Pay Per Click (PPC), Pay Per Sale (PPP) and Pay for Inclusion (PI). Affiliate marketing is one of the simplest forms of marketing, but it requires a good knowledge of how online advertising works in order to be successful. To start an affiliate channel business, the business needs to create its own website with relevant content. In addition to this, each affiliate channel has its own set of promotional tools to help the advertiser get the most out of their internet advertising venture.