Social media networking websites are rapidly becoming one of the most widely used marketing tools. If you haven’t begun to explore the world of social media, you may not know what it is or how it can help you market your business. In short, social media marketing: using social media sites and social media networks to advertise a product or service to targeted audiences. While the terms digital advertising and e-marketing are now dominant in academic circles, social media marketing has become more popular for researchers and practitioners alike.
The rise of Facebook, Twitter, YouTube and other sites has created a social media marketing boom in businesses big and small. The most effective social media marketing strategies will target these groups. This is where viral marketing can get you the best results. Viral means “of living things,” and this is one of the best ways to spread a message.
The goal of a social media marketing strategy is to build an audience that is interested in the product you are selling. You do this by building credibility with your target audience. If your message is delivered right, the audience will act as if it matters to them. They’ll tell their friends, colleagues, family members or anyone else who will listen.
Once they engage with you in some way, you have a better chance of converting that engagement into a sale. The best social media marketing strategies make use of multiple streams to drive the audience to your sales page. These include the readers’ engagement with you via comments, videos, podcast or posts on their pages. They should be engaged because what you are doing is adding value to their lives, helping them solve a problem, or enhance their enjoyment of something.
You also want to add an element of surprise to your social media marketing. If you launch a campaign with an effective lead capture page and a call-to-action, the audience may not even know you are trying to reach out. In the best campaigns, the audience knows there is a connection to what they are reading or watching about. They feel engaged as they click through to your landing page or subscribe to your RSS feeds.
Images can be another powerful component of social media marketing examples. Many brands to choose to create images that represent themselves and their company. This allows you to get more than one image in the advertisement, which gives you twice the number of reactions and comments as compared to just having text. The images can also double as a part of the blog post itself or a separate post on your personal blog. You can also post links in your images or use them in your articles and website content. You can also upload your own photos to popular photo-sharing sites like Flickr, iStockphoto or Picasa.
Another feature that many social media marketing examples include is the analytics function. Analytics is basically a way for you to discover what people in your target market are talking about. With analytics, you can identify trending topics and sub-topics so that you can plan your upcoming promotions. You can also see which keywords and phrases your customers are using most frequently when looking for your brand. With this information, you can fine-tune your promotional campaigns by avoiding certain words or changing them to more popular ones.
The final feature is a measurement of engagement. Engagement is a term used in all forms of marketing. It is really the level of interaction a customer has with a brand. To get this metric, you have to collect data from all your sources. These include comments, social media management, analytics and the list goes on. By gathering and analyzing this data, you will be able to pinpoint areas where you need to improve your social media marketing strategy so you can increase customer engagement and improve brand retention.