Facebook Marketing Strategies: How to Make Use of All Available Channels
Facebook marketing is today a very effective platform that provides brands with a wide range of highly specific, highly targeted ads and content, enabling brands to put up their merchandise and services front and center to the largest audience available online. Over the past decade, Facebook has gradually shifted from being the largest social network on the web to one of the largest marketplaces, boasting over 500 million active users. This success has made it the ideal platform for many businesses to showcase their offerings. In fact, over half of all Internet traffic comes through Facebook. Consequently, a strong presence on this social media platform will enhance and leverage the visibility of your brand.
If you have an existing website and are looking to boost its presence, consider adopting the Facebook marketing strategy. Adhering to the ever-changing Facebook format will help you establish an identity for your business and give it visibility by letting your target market to understand who you are. The various Facebook formats include the likes of actions, feeds, polls, and advertisements. There are also a number of other formats, which can be used for even greater impact. To help you understand the best ways to make the most of these formats, read the next few lines.
When it comes to designing Facebook ad formats, it is important to consider the aim and purpose of your campaign. To begin with, know which audience you are targeting through your website traffic – in other words, how do you intend to reach out to your customers? If you intend to draw maximum attention to your brand through the actions category, then you should create adverts that reflect these activities. For instance, posting a photograph of your latest product launch in action will certainly grab the attention of your target customers.
If you wish to make use of Facebook’s feed features to send out your adverts, then you can either include a photo or video of your product, along with information on its features. In this way, you can attract more customers via the feed – although the success of such ads largely depends on how many customers you can attract via the feed. In order to boost your exposure, you can post comments on forums related to your product and services. Another option is to make use of Facebook plugins. For instance, you can easily set up polls on your blog to gather vital feedback from your potential customers.
The way you advertise via Facebook is largely dependent on how you send out your messages. The various groups and pages available on this social networking site enable you to send a variety of messages across these channels, each of them at varying times. The best timing to promote your products is to post ads using the relevant url properties that will allow them to be viewed when the right set of customers are logging onto Facebook. The relevant url properties let you specify a date range and then let the ad to view the page at the time when the right set of people are online.
There are numerous ways through which you can advertise your products and services on Facebook. The main channels available are: – Private/personal – External/Business – Display/ Graph – Explore – Video – SMS
Apart from that, you can also send pulse and followup email marketing campaigns. These allow you to send out relevant information to your existing customer base through the use of email and then follow up with them through the social media channels. A lot of business owners have seen great success by making use of these two channels to promote their brands.
As soon as you are able to get your brand in front of your targeted audience, you can use all of these mediums to promote it further to your existing and potential audience. The best thing about these two formats is that you are not restricted by any technical limitation – you can easily make use of all the necessary tech to bring your marketing strategy to the forefront. So, what are you waiting for? Just go ahead and start your Facebook and twitter marketing campaign today!