Internet marketing can be a very big challenge. The sooner you recognize and embrace the concept of ‘network marketing’ the easier it will be for you to achieve success with your business online.
One of the biggest challenges that many successful network marketers face is trying to get their message out to a massive number of people. Your competition is working in a field full of subscribers, colleagues and friends, all who have read the same news feeds and subscribed to the same email lists. They have all experienced the same frustration as you, trying to reach the most potential customers.
Network marketing success requires you to communicate with the people you want to reach, on a consistent basis. Because of this, you have to develop your own social media marketing plan. Network marketing is about reaching out to your network of friends and colleagues. You have to build a list of your own friends and contacts, for your email marketing campaign.
Social media marketing is based on Google’s advertising program. This program allows you to find, connect with and lead people to your online website.
There are several social media networks you can use, like MySpace, Twitter, LinkedIn, Facebook and the most popular, YouTube. Each has a specific target audience, so you want to tailor your campaign to those groups. All of them share many common characteristics in that they allow the exchange of ideas, opinions and messages.
Social media sites like MySpace and YouTube are open to all, regardless of age, location or gender. They also let you build your online presence without having to spend a fortune building your own website. With the easy way to create a MySpace account and create a new page, you can quickly attract a new audience of people to follow you and your business.
You can also promote your business through MySpace by offering your MySpace profile information as ‘infomercials’. These can be used to help lead to an increase in sales for you and your company.
YouTube is becoming one of the most popular ways to promote your business, especially if you have a product you’re promoting. It is also extremely effective at helping you build an online brand because you can ‘distribute’ your videos to millions of people all over the world.
The email marketing campaign you choose to use should also be considered carefully. A large majority of network marketers I speak to have used the standard ‘send to all’ method, where the majority of the people you want to market to get the emails.
The people you send your emails to will only receive your emails from the email addresses you provide. Using other people’s email addresses results in the emails being forwarded and ignored.
The simplest method is to use an autoresponder program, such as MailChimp, to automatically receive the emails you create. This eliminates the time it takes to track each email sent, as well as the other distractions the average ‘send to all’ campaign can cause.
The first step in Internet marketing success is having a business to promote. The next step is effectively communicating with the people you want to reach, on a consistent basis.